Sunday, May 5, 2013

Orbotix: Where Mobile Apps and Toy Industry collide

Consider the ball. Is a toy for kids, dogs and victim rolling a valuable tool for athletes.

But for Ian Bernstein and Adam Wilson, 28-year-founder of Denver-based Orbotix, it is the pinnacle of Robotics and great example of how smartphone one day contact with the world.

Ballers: (from left) Ian Bernstein, Adam Wilson and Paul Berberian.

Photography by Dana Romanoff

Orbotix released its first product, Sphero $ 130, in December 2011. A grapefruit-sized ball that connects to iOS and Android devices via Bluetooth, the Sphero, i, the world's first smartphone-controlled ball. Dreamed up by Bernstein, Robotics Whiz, and Wilson, a master hacker software and Bluetooth, the device consists of a motor, processor, gyroscope and accelerometer which will push it, LED lights, which change color, and a durable polycarbonate shell can withstand 6-foot drop to concrete.

Different applications will allow users trip, throw, putt Sphero roll and anywhere within a range of 50 feet. Furthermore, Chromo, turns the ball kind of 3-D controller to interact with the game on the handheld device users. The Orbotix Sphero team believes have the potential its own game console, like the Xbox.

But that only scratches the surface of potential. To push things further, creating Orbotix software developer kit 'so others can develop applications for the device. Created using video on the Internet abound, such as the one that shows the Sphero a Theremin-like nature of the music.

After watching the 11-year-Playing Sphero, Mark Solon, managing partner of Highway 12 Ventures, want to get Brad Feld, Foundry Group managing director, said the company combines "two things we look for: a awesome product and the people who are obsessed with it. "(Both Solon and Feld will join the board of directors Orbotix it.)

CEO Paul Berberian Bernstein and Wilson met with famed TechStars program. "If something needs to be done, they did it," he said. "They are not afraid of any piece of technology." Until now, the startup has raised more than $ 6,000,000.

Now plan to fine-tune hardware platforms, manufacture and sale of innovative games and see what form the intersection of the mobile application space and $ 20000000000 $ 80 billion toy industry. "A blank slate," Berberian said, noting that although they were approached to use technology to reposition the aircraft carrier. "It is a sign of what will happen."

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