investors favor Google For Apple

When it comes to technology companies, investors showed a clear preference for Google (GOOG) over Apple (AAPL). While Apple remains the most important stock market companies, share fell 20 percent in the past 12 months, so Google has risen 35 percent, reaching a record high $ 834 on March 5. Apple has surpassed Google as the most-owned stock among the 50 largest actively managed mutual funds in the U.S. The division is also Trading at 25 times annual earnings per share, compared with a price-to-earnings ratio of 10 Apple, according to data compiled by Bloomberg vicissitudes. describes the strength and predictability of the advertising market compared to the volatility of consumer electronics. While ad rates can vary the strength of the economy, the demand is relatively stable. In a consumer device, Apple facing constant pressure to produce a new home run. "It is no coincidence that Google has coincided with the increase in the Apple" denial, said Nabil Elsheshai, an analyst at Thrivent Financial for Lutherans, owned by Google sharing. "Earn money from service compared to devices is becoming seen as a better business model." Under Chief Executive Officer Larry Page, Google was impressed with the steps investors to mobile advertising. Google COMMAND 55 percent of the U.S. market for mobile ad revenue this year and 57 percent in 2014, according to eMarketer. In market-based display advertising, which includes banner ads, Google took the top spot from Facebook (FB) in 2012, while Yahoo! (YHOO) No. 3, according to eMarketer. It helps add to the dominance of Google's digital advertising: It took 40 percent of the $ 37.3 billion spent on online advertising business last year. Google has also employed an alliance with Samsung Electronics to gain share in the mobile phone software, competitive threat to Apple weigh food. "There is only one company benefits from all areas of growth, be it Internet, mobile video, local, social advertising, display," said Sameet Sinha, an analyst at B. Riley & Co. "Apple just done well on the device, nothing else. "Of course, there is no guarantee that I still preferred stock investors. Apple CEO Tim Cook said the company will explore new products related to TV, and some reports indicate that engineers are developing a wristwatch device. A more powerful Apple TV can increase revenue and spur the demand for other products, the application for high-end electronics of the film. Watching A Command of iPhone-like downtown margin of 60 percent, according to Bloomberg Industry analysis.Google immature hit smartphone to help make good on last year's $ 12.4 billion acquisition of Motorola Mobility Company. The shift to mobile phone also has its disadvantages because the ads are displayed to users of handheld devices command a lower price than it appears on a personal computers.Still, Google is well positioned to continue shift to digital advertising dollars. Web-based advertising is the fastest growing media in the world and should be the No.. Two categories this year, with 20 percent of the market, surpassing the newspaper, according to ZenithOptimedia. Still Dominant television, with 40 percent even if Google is ready to market inroads by YouTube. "There is still a great organic growth for Google to penetrate," said Michael Scanlon, an analyst at John Hancock Asset Management. There is "towing things going from print and TV to online." Strong point: the price to earnings ratio of 25 Google, compared with 10 Apple, signs investors believe have the potential for greater profits.